Anvil is an AI-powered lead generation and e-commerce operations platform. It discovers high-intent leads across 20+ social platforms, automates outreach campaigns, and unifies your CRM, pipeline, and ERP in a single workspace.

Which platforms does Anvil monitor for leads?

Xiaohongshu, Douyin, Weibo, Bilibili, WeChat, Taobao, JD, Pinduoduo, Instagram, TikTok, Twitter, Facebook, YouTube, LinkedIn, Reddit, Pinterest, Amazon, Shopify, and more — 20+ in total.

Is there a free plan?

Yes. Free tier includes 500 lead collections, 1 AI bot, and access to the core CRM. Upgrade to Starter ($49/mo) for higher quotas, Pro ($199/mo) for AI agents and outreach automation, or Enterprise for custom limits.

Does Anvil support Chinese platforms like Xiaohongshu and WeChat?

Yes. Native integrations for Xiaohongshu, Douyin, Weibo, Bilibili, WeChat (work + personal), Taobao, JD, and Pinduoduo. Built specifically for Chinese B2B and cross-border e-commerce teams.

Which AI models does Anvil use?

Anvil uses DeepSeek v4 for chat, agents, reasoning, and content generation, with OpenAI text-embedding-3-small for vector search/RAG. ElevenLabs provides multilingual voice synthesis.

Docs/Integrations/Zapier Make

Zapier & Make

Connect Anvil to thousands of apps without writing code using Zapier or Make (formerly Integromat). Both use the same underlying Anvil app, authenticated with an API key.

Overview

Zapier and Make let you wire Anvil events to actions in other tools — Slack, Google Sheets, Gmail, Airtable, and thousands more. Authenticate once with an Anvil API key (create one under **Settings > API Keys**), then build automations visually.

Triggers

Triggers start an automation when something happens in Anvil:

New Lead: fires when a lead is discovered.

Lead Score Changed: fires when a score crosses a threshold you set.

Lead Stage Changed: fires when a lead moves pipeline stages.

Conversation Handoff: fires when a chatbot requests human takeover.

Crawl Task Completed: fires when a scheduled collection finishes.

Actions

Actions let an automation write back into Anvil:

Create Lead: add a lead from an external source.

Update Lead: change status, score, or stage.

Add Tag: tag a contact or lead.

Add Activity: log a note or event to a record's timeline.

Send Chatbot Message: push a message into a conversation.

Build a Zap

In Zapier, click **Create Zap**.

Search for **Anvil** as the trigger app and pick an event (e.g. New Lead).

Connect your account by pasting your Anvil API key.

Add an action app (e.g. Slack, then Send Channel Message).

Map Anvil fields (score, name, platform) into the action.

Turn the Zap on.

Build a Make Scenario

In Make, create a new scenario and add the **Anvil** module.

Choose a trigger (Watch Leads) or an action (Create Lead).

Authenticate with your API key.

Chain additional modules and map fields between them.

Set the scenario schedule and activate it.

Example Workflows

Hot-lead Slack alert: New Lead trigger with a score filter of 80+, then post to a Slack channel.

Spreadsheet backup: New Lead, then append a row in Google Sheets for a lightweight audit trail.

Email nurture: Lead Stage Changed to "Qualified", then add the contact to a Mailchimp list.

Round-trip enrichment: New Lead, then look up the company in Clearbit, then Update Lead with the enriched data.

For high-volume automations, prefer [webhooks](/docs/integrations/webhooks) over polling triggers to reduce latency and stay within [rate limits](/docs/api-reference/rate-limits).

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