Anvil is an AI-powered lead generation and e-commerce operations platform. It discovers high-intent leads across 20+ social platforms, automates outreach campaigns, and unifies your CRM, pipeline, and ERP in a single workspace.

Which platforms does Anvil monitor for leads?

Xiaohongshu, Douyin, Weibo, Bilibili, WeChat, Taobao, JD, Pinduoduo, Instagram, TikTok, Twitter, Facebook, YouTube, LinkedIn, Reddit, Pinterest, Amazon, Shopify, and more — 20+ in total.

Is there a free plan?

Yes. Free tier includes 500 lead collections, 1 AI bot, and access to the core CRM. Upgrade to Starter ($49/mo) for higher quotas, Pro ($199/mo) for AI agents and outreach automation, or Enterprise for custom limits.

Does Anvil support Chinese platforms like Xiaohongshu and WeChat?

Yes. Native integrations for Xiaohongshu, Douyin, Weibo, Bilibili, WeChat (work + personal), Taobao, JD, and Pinduoduo. Built specifically for Chinese B2B and cross-border e-commerce teams.

Which AI models does Anvil use?

Anvil uses DeepSeek v4 for chat, agents, reasoning, and content generation, with OpenAI text-embedding-3-small for vector search/RAG. ElevenLabs provides multilingual voice synthesis.

Docs/Integrations

Integrations Overview

Anvil integrates with the tools your team already uses, so leads flow seamlessly into your existing workflow.

Available Integrations

Anvil offers native integrations with popular platforms across several categories:

**CRM Systems**

Salesforce

HubSpot

Pipedrive

Zoho CRM

**Messaging**

Slack

Microsoft Teams

DingTalk

Feishu (Lark)

**Automation**

Zapier (1,000+ app connections)

Make (formerly Integromat)

n8n (self-hosted)

**Analytics**

Google Analytics

Mixpanel

Amplitude

Webhooks

Webhooks allow you to receive real-time notifications when events occur in Anvil. Configure webhook endpoints to receive HTTP POST requests for events like:

New lead discovered

Lead score changed

AI conversation completed

Collection task finished

Export ready for download

See the [Webhook Setup](/docs/integrations/webhooks) guide for detailed configuration instructions.

CRM Platforms

Our CRM integrations provide bidirectional sync:

Leads: New Anvil leads are automatically created as contacts in your CRM

Activities: AI conversation logs are attached to the corresponding CRM record

Pipeline stages: Lead pipeline changes in either system stay synchronized

Custom fields: Map Anvil data points to your CRM custom fields

Automation Tools

Connect Anvil with Zapier or Make to build custom workflows:

Send new high-score leads to a Slack channel

Add leads to an email marketing list

Create tasks in your project management tool

Trigger SMS notifications for urgent leads

Custom Development

For advanced use cases, use the Anvil API to build custom integrations. Our API provides full access to leads, conversations, collections, and analytics data. See the [API Reference](/docs/api-reference) for complete documentation.

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