Docs/Getting Started

Quick Start Guide

Welcome to Anvil! This guide will walk you through setting up your account and collecting your first leads in under 10 minutes.

Prerequisites

Before you begin, make sure you have:

  • A valid email address for registration
  • Access to at least one social media platform you want to monitor
  • A clear idea of the keywords or topics related to your product or brand

    • Create Your Account

  • Visit [anvilhk.com/register](/register) and click "Start Free Trial"
  • Enter your email and create a password
  • Verify your email address through the confirmation link
  • Complete the onboarding questionnaire to help us tailor your experience

    • Your Free plan includes 500 data collections per month, 100 AI conversations, and support for 2 platforms.

    Create a Project

    Projects are the top-level organizational unit in Anvil. Each project typically represents a product line, brand, or campaign.

  • Navigate to **Dashboard > Projects**
  • Click **New Project**
  • Enter a project name and optional description
  • Select your industry category for better AI recommendations
  • Click **Create**

    • Add Keywords

    Keywords tell Anvil what to look for across social platforms. You can add:

  • Product keywords: Direct product names, model numbers, categories
  • Competitor keywords: Competitor brand names and products
  • Intent keywords: Phrases like "looking for", "recommend", "anyone tried"
  • Hashtags: Relevant hashtags on each platform

    • Navigate to your project and click **Keywords > Add Keywords**. We recommend starting with 10-20 keywords and refining based on the results.

    Connect a Platform

  • Go to **Settings > Platforms**
  • Click **Connect Platform**
  • Select a platform (e.g., Xiaohongshu, Douyin, Instagram)
  • Follow the authorization flow to grant Anvil read access
  • Configure collection frequency and filters

    • Start Collecting

    Once your keywords and platform are configured, click **Start Collection** on your project dashboard. Anvil will begin monitoring posts, comments, and profiles matching your keywords.

    Within minutes, you should see leads appearing in your **Leads** tab with AI-generated intent scores.

    Next Steps

  • [Set up AI chatbots](/docs/getting-started/first-project) to automatically engage high-intent leads
  • [Configure your CRM pipeline](/docs/integrations/crm) to organize and track leads
  • [Optimize your lead scoring](/docs/best-practices/lead-scoring) for better conversion rates
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