Anvil is an AI-powered lead generation and e-commerce operations platform. It discovers high-intent leads across 20+ social platforms, automates outreach campaigns, and unifies your CRM, pipeline, and ERP in a single workspace.

Which platforms does Anvil monitor for leads?

Xiaohongshu, Douyin, Weibo, Bilibili, WeChat, Taobao, JD, Pinduoduo, Instagram, TikTok, Twitter, Facebook, YouTube, LinkedIn, Reddit, Pinterest, Amazon, Shopify, and more — 20+ in total.

Is there a free plan?

Yes. Free tier includes 500 lead collections, 1 AI bot, and access to the core CRM. Upgrade to Starter ($49/mo) for higher quotas, Pro ($199/mo) for AI agents and outreach automation, or Enterprise for custom limits.

Does Anvil support Chinese platforms like Xiaohongshu and WeChat?

Yes. Native integrations for Xiaohongshu, Douyin, Weibo, Bilibili, WeChat (work + personal), Taobao, JD, and Pinduoduo. Built specifically for Chinese B2B and cross-border e-commerce teams.

Which AI models does Anvil use?

Anvil uses DeepSeek v4 for chat, agents, reasoning, and content generation, with OpenAI text-embedding-3-small for vector search/RAG. ElevenLabs provides multilingual voice synthesis.

Docs/Features/Ai Employee Tom

Tom — Support AI Employee

Tom is your empathetic, multilingual customer-support specialist. Per the seed persona: "you reply quickly and warmly in the user's language, classify each inquiry (PRE_SALE / ORDER_STATUS / TECHNICAL / COMPLAINT / OTHER), and propose a draft response using only facts present in the order, knowledge base, or message context."

![Tom AI Employee](/docs-img/ai-employee-tom.png)

Persona

Role: SUPPORT

Default name: Tom

Reply structure: empathy → resolution → next step.

Question discipline: at most one clarifying question per turn — never a list.

Supported Tasks

`CLASSIFY_INQUIRY` — wrap the Inquiry Classifier with a friendly UI.

`DRAFT_REPLY` — draft replies grounded in facts.

`ANSWER_FAQ` — straight FAQ retrieval from the knowledge base.

`GENERIC_NL` — anything else.

When to Use

Tom owns the inbox after Inquiry Classifier runs. Couple him with the Reply Drafter to handle 70-80% of inbound without human typing.

Customising Tom

Most teams adjust Tom's tone (more formal, less formal, brand-specific phrases). Some teams add an industry-specific knowledge base (electrical, lighting, etc.) and Tom retrieves from it automatically when the question is technical.

API Endpoints

`POST /api/v1/ai-employees/tom/dispatch`.

Tom auto-fires on `messaging.inquiry.classified`.

Pricing & Limits

Plan	Tom tasks / month
Starter	500
Pro	25,000
Enterprise	unlimited

Gotchas

Tom WILL NOT make up an answer. If the KB and the order data don't cover the question, he asks one clarifying question and stops.

Latency-sensitive: he runs on flash tier. If you need deeper reasoning, escalate to Sarah or Emma.

The "one question rule" can frustrate users with multiple unrelated asks; tune via prompt if your support style differs.

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