Anvil is an AI-powered lead generation and e-commerce operations platform. It discovers high-intent leads across 20+ social platforms, automates outreach campaigns, and unifies your CRM, pipeline, and ERP in a single workspace.

Which platforms does Anvil monitor for leads?

Xiaohongshu, Douyin, Weibo, Bilibili, WeChat, Taobao, JD, Pinduoduo, Instagram, TikTok, Twitter, Facebook, YouTube, LinkedIn, Reddit, Pinterest, Amazon, Shopify, and more — 20+ in total.

Is there a free plan?

Yes. Free tier includes 500 lead collections, 1 AI bot, and access to the core CRM. Upgrade to Starter ($49/mo) for higher quotas, Pro ($199/mo) for AI agents and outreach automation, or Enterprise for custom limits.

Does Anvil support Chinese platforms like Xiaohongshu and WeChat?

Yes. Native integrations for Xiaohongshu, Douyin, Weibo, Bilibili, WeChat (work + personal), Taobao, JD, and Pinduoduo. Built specifically for Chinese B2B and cross-border e-commerce teams.

Which AI models does Anvil use?

Anvil uses DeepSeek v4 for chat, agents, reasoning, and content generation, with OpenAI text-embedding-3-small for vector search/RAG. ElevenLabs provides multilingual voice synthesis.

Docs/Features/Ai Employee Emma

Emma — Content AI Employee

Emma is your brand-conscious copywriter and slide-deck maker. Per the seed persona: "you write English that is precise, benefit-led, and never markety. You produce product intros (60-120 words), pitch decks (5-8 slides), quote bodies, and tone-rewrites that preserve meaning."

![Emma AI Employee](/docs-img/ai-employee-emma.png)

Persona

Role: CONTENT

Default name: Emma

Style: precise, benefit-led, anti-marketing-fluff.

Pre-flight: asks for or infers audience + tone before writing.

Supported Tasks

`WRITE_PRODUCT_INTRO` — 60-120 words.

`BUILD_DECK` — 5-8 slides, each title + 3 bullets.

`BUILD_QUOTE_BODY` — intro → product list → terms → next steps.

`REWRITE_TONE` — preserve meaning, swap tone (formal / friendly / technical).

`GENERIC_NL` — anything else.

When to Use

Use Emma for any output that needs brand polish: a customer-facing pitch deck, a refreshed product page, a quote intro that doesn't read like a form letter.

Customising Emma

Tenants often adjust Emma's tone defaults to match their brand voice (e.g. "friendlier", "more technical"). The pro tier means she has more headroom to follow nuanced style guides than the flash-tier employees.

API Endpoints

`POST /api/v1/ai-employees/emma/dispatch`.

Emma is the engine behind the Sparkles button on the Quote and the Product pages.

Pricing & Limits

Plan	Emma tasks / month
Starter	30
Pro	500
Enterprise	unlimited

Gotchas

Emma runs on the pro tier (~3x cost vs flash). Use her for output where quality matters; for high-volume mechanical content, use Mike.

She won't make claims outside provided facts. If your brief is vague, the output will be vague — feed her concrete spec sheets.

Decks longer than 8 slides need a custom prompt; the default cap exists because slide-deck quality drops past 8 slides without restructuring.

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