A project is the workspace where your keywords, collection tasks, leads, and AI chatbots live together. This guide takes you from an empty project to your first batch of scored leads.
What Is a Project
Projects keep unrelated campaigns cleanly separated. Most teams create one project per product line, brand, or target market. Everything you configure — keywords, connected platforms, crawl tasks, chatbots, and pipeline stages — is scoped to a single project, so data never bleeds between campaigns.
You can create as many projects as your plan allows: Free includes 1, Starter 3, Pro 10, and Enterprise unlimited.
Create a Project
Open **Dashboard > Projects** and click **New Project**.Give the project a clear name (e.g. "LED Panels — North America").Pick an industry category. Anvil uses this to bias keyword suggestions and AI output toward your vertical.Optionally load an industry pack to seed keywords, templates, and buyer personas.Click **Create**. You will land on the project dashboard.Define Your Keywords
Keywords are the signals Anvil watches for across every connected platform. Open the **Keywords** tab and add:
Product keywords: exact product names, model numbers, and categories.Intent keywords: phrases like "looking for", "recommend", "MOQ", or "supplier".Competitor keywords: rival brand and product names to intercept switchers.Start with 10-20 keywords. You can refine the list after your first results come in.
Launch a Crawl Task
A crawl task is a scheduled job that collects posts, comments, and profiles matching your keywords.
Go to **Crawler > New Task**.Select the platforms to monitor and the keywords to include.Set a schedule: run once, hourly, daily, or on a custom cron.Apply optional filters (language, region, follower count, engagement threshold).Click **Start**. The task moves to `RUNNING` and results begin streaming in within minutes.Review Your Leads
As the crawl runs, matched profiles appear under the **Leads** tab, each with an AI-generated intent score from 0-100. Sort by score descending to surface the hottest prospects first. Click any lead to see the source post, the contact's profile, and Anvil's reasoning for the score.
Next Steps
[Connect more platforms](/docs/getting-started/connecting-platforms) to widen your reach.[Design an AI chatbot persona](/docs/best-practices/chatbot-persona) to auto-engage high-intent leads.[Tune your lead scoring](/docs/best-practices/lead-scoring) so the score reflects your ideal customer.