Anvil is an AI-powered lead generation and e-commerce operations platform. It discovers high-intent leads across 20+ social platforms, automates outreach campaigns, and unifies your CRM, pipeline, and ERP in a single workspace.

Which platforms does Anvil monitor for leads?

Xiaohongshu, Douyin, Weibo, Bilibili, WeChat, Taobao, JD, Pinduoduo, Instagram, TikTok, Twitter, Facebook, YouTube, LinkedIn, Reddit, Pinterest, Amazon, Shopify, and more — 20+ in total.

Is there a free plan?

Yes. Free tier includes 500 lead collections, 1 AI bot, and access to the core CRM. Upgrade to Starter ($49/mo) for higher quotas, Pro ($199/mo) for AI agents and outreach automation, or Enterprise for custom limits.

Does Anvil support Chinese platforms like Xiaohongshu and WeChat?

Yes. Native integrations for Xiaohongshu, Douyin, Weibo, Bilibili, WeChat (work + personal), Taobao, JD, and Pinduoduo. Built specifically for Chinese B2B and cross-border e-commerce teams.

Which AI models does Anvil use?

Anvil uses DeepSeek v4 for chat, agents, reasoning, and content generation, with OpenAI text-embedding-3-small for vector search/RAG. ElevenLabs provides multilingual voice synthesis.

Docs/Features/Viral Hooks

Viral Hooks Library

A curated library of 500+ viral content hooks (CN-native + EN-native) with engagement metadata. Pick a hook, fill the variables, ship.

![Viral Hooks](/docs-img/viral-hooks.png)

What It Does

Each hook carries: text, category, average engagement multiplier, recommended platforms, recommended industries.

Filter by language, platform, category, or industry pack.

One-click "use this hook" injects the structure into the content composer.

When to Use

Use the library when you've got product copy ready but the opening line isn't landing. Browse hooks in the same category as competitors who've gone viral and adapt.

Hook Categories

Curiosity gap: ("I tried 12 of these and only 3 actually worked")

Pain inversion: ("I wasted 6 months on X — here's what I'd do instead")

Social proof: ("the 4 questions our top 10% buyers always ask")

Specificity: ("this 4-line pitch closed our biggest 2025 deal")

Pattern break: ("everyone's doing X. We do Y. Here's why.")

Using a Hook

Open the Content composer.

Click the **Hook** dropdown → Browse Library.

Pick a hook → Anvil substitutes `{your_product}`, `{audience}`, etc. with your context.

Refine in Emma if needed.

API Endpoints

`GET /api/v1/content/hooks` — list with filters.

`POST /api/v1/content/hooks/apply` — apply a hook to a content brief.

Pricing & Limits

Plan	Hook library access	Apply / month
Starter	All hooks	30
Pro	All hooks	500
Enterprise	All hooks + add private hooks	unlimited

Gotchas

The "engagement multiplier" is platform-relative — don't compare a TikTok hook's multiplier to a LinkedIn hook's.

Industries vary wildly in what works. Filter to your industry pack when browsing.

Hooks are a starting point, not a rule. Ship the edited version, not the canonical template.

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